2020 Communication
from Joe Dougherty, COO

Building trust begins with listening and ends with action. 

Over the past several months, I have listened closely to a great many technicians across the country. As topics ranged from training, compensation, career development, and technical issues, our conversations would ultimately lead to serving our customers with excellence. It is exciting to see this unified vision of customer service from so many passionate and engaged members of our workforce. It speaks highly to our DFS culture; a culture where each one of us shares ownership in building it up and driving it forward.

One of my key responsibilities is to support our DFS workforce- to help build it up and drive it forward. That includes listening to and taking swift action on the issues that matter most to our technicians. To that end, I am pleased to announce that DFS is pursuing the following action items:






Communication is essential to driving forward a thriving DFS culture. DFS leadership commits to improve communication with our workforce at every level on a regular basis, regardless of if the information is positive or negative.


Career Progression

We are committed to supporting professional growth. Based on the feedback from our workforce, DFS leadership is reassessing and implementing an updated Career Progression plan that will create new opportunities for professional growth based on experience and performance. This plan will also include a comprehensive evaluation of wages to ensure DFS remains the most competitive in the industry. We aim to launch in 2021 and will have more information to follow in November.


Technician Customer Lead Referral Program

We commit to empowering and rewarding individuals who identify and generate successful customer leads. A new program will be launched on October 12, 2020 and run through November 13, 2020 and will reward technicians $25 in Youearnedit points for each verified lead submitted and $200 after the first month of successful billing from a newly referred customer.  This program will run monthly based on the number of new customers we have.  The process is simple and fast.

You will find the referral form at: https://dickinsonfleet.com/techreferral/

Technical Skills Development

Our world-class technicians are among the most skilled in the industry. We intend to keep it that way. That is why Terry Rivers is developing a workforce training program to support ongoing technical skills and education. This is designed to align with and support Career Progression. Our workforce will continue to drive the standard for the industry.


Technician Efficiency Bonus

We believe in rewarding excellence. We trust and value the insights and ideas from our front-line workforce. I am creating a new bonus structure to be developed by techs — for techs. I have asked one tech from each hub to participate in developing this program that will launch in January 2021.


CDL Reimbursement

DFS is pleased to announce that we will remove CDL costs incurred to our workforce by launching a CDL reimbursement program that’s fast and simple. This is available now.  Contact Don Gregory ([email protected]) with questions.


We want to hear from you.




Find a Technician Near You

Enter your location to find a Service Facility or Mobile Technician near you.